Recently, our educational project Tekhnosfera posted the latest lectures from the course "Management of IT-projects and products." You will gain knowledge in the field of product and project management using the example of Mail.ru Group, you will understand the role of a product and project manager, learn about the development prospects and features of product and project management in a large company. The course covers the theory and practice of product management and everything that is inside (or next to it): processes, requirements, metrics, deadlines, launches and, of course, tells about people and how to communicate with them. The course leads Dina Sidorova.
Lecture 1. What is project and product management
What is the difference between a product and a project? What are the roles of the product and project manager? Skills tree and options for pumping. “So, I want to create a cool product. What to do? ”How to analyze the market? Value proposition of the project and product.
Lecture 2. Customer Development, UX Research
Why do products fail? What is CustDev and UX-research, what is the difference between them? When and how to conduct CustDev and UX research? Do I need to believe all the results obtained in the study? And what to do with this information?
Lecture 3. A/B tests
In continuation of the previous lecture: where is the best place to store the results of your research?
What are metrics? Why are they needed and what can they show? What are the metrics? ROI, LTV, CAC, DAU, MAU, Retention, cohorts, funnels, conversions. How to measure what is not measured by these metrics? Framework for the development of grocery metrics. Metrics tracking systems. How do A/B tests usually count? How to evaluate metrics and not build illusions? What to do with them, how and when to respond?
Lecture 4. Roadmap
The main word of any product. Where to get the idea for the features? Will it make the product better? In what order to implement innovations? Who should know about this?
Lecture 5. Software development methodologies
“Old” methodologies. Theory of restrictions. "New" methodologies. Processes within the chosen methodology. Real situations in the development.
Lecture 6. Requirements, assessment, risks and team
Gantt chart. What are the requirements and how to make them? How to evaluate tasks? What to do with risks and with people?
Lecture 7. Marketing
The right questions are: who are our customers, who are our competitors and why, what market trends can we use? Different types of analyzes: situational, consumer and competitive. Promotion strategy. Positioning Promotion.
Lecture 8. MVP, startup
What is MVP and why is it needed? How to make it? Prototyping and testing on users.
Lecture 9. Final Lesson
Exercise on processing and analyzing data using Jupyter.
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A playlist of all lectures can be found at the link
. Recall that current lectures and master classes from IT-specialists in our educational projects are still published on the channel Technostream