[From the sandbox] “Advice” from Yandex: how to maximize profits on a paid subscription

[From the sandbox] “Advice” from Yandex: how to maximize profits on a paid subscription


Yandex acquired a paid Yandex.Plus subscription to the company's services. It gives some advantages when ordering goods in the online store, when ordering a taxi and so on. A monthly amount of 169 rubles is automatically deducted. An interesting solution was used by Yandex to complicate the cancellation of the subscription.

We go to the section with my services, in which a person will start looking for how to cancel a subscription.

My Services
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No information on how to cancel a subscription.

Use the help
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It was the block we looked at and there is nothing at the bottom right. Reminds dialogue from the movie:
  - See the gopher?
  - No ...
  - I do not see either. And he is there!

Only using the search on the page, you can find this button:

Search by page
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And why? Maybe the browser did not load the background of the page? Or ad blocker deleted link? (I use Yandex. A browser with a built-in ad blocker. I can hardly believe that Yandex has done something wrong with the page in its browser. But we will check.)

Checking the background of the page.

Information from the browser debugger
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The html tag has a white background, there are no images. The body tag does not contain information about the background color.

Check button

Information from the browser debugger
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The text of the button is white, there is no background. Naturally, we do not see white text on a white background.

Click on Manage Subscription
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Thank you, now everything is clear, you can cancel the subscription only in the App Store, as I did next.

And what will happen if a person does not use the search on the page and does not find the link how to cancel the subscription? He can postpone this activity for later, and then forget to cancel the subscription in a timely manner, before the next write-off. This way you can get 1-2 extra payments that the person did not want to do on their own. And this allows you to make yourself such a large company.

Source text: [From the sandbox] “Advice” from Yandex: how to maximize profits on a paid subscription